BA 344 - Advertising

Students become acquainted with media promotional decisions as made by clients advertising agencies and advertising departments. Advertising is discussed as a social force, a competitive tool and a career path. Attention is given to how the marketer coordinates advertising with other marketing-mix variables.

BA 355 - Management of the Sales Force

Course familiarizes students with management responsibilities unique to personal sales. Planning, recruiting, deployment, motivation and evaluation are key areas covered. Text, case studies and presentations will be reviewed. Prerequisites: BA 330, BA 335.

BA 431 - Market Research & Consumer Behavior

Models of consumer behavior and techniques, uses of marketing research in making business decisions. Course covers preliminary research design; instrument development; data sources; sampling, processing and interpretation; and presentation of data. Prerequisites: BA 330, MTH201.